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Artificial intelligence (AI) is no longer reserved for big corporations—it’s already transforming small and medium-sized enterprises (SMEs) across Australia. From AI-powered customer service to marketing automation, the opportunities seem endless.

Every year, Australians lose billions of dollars to scams, and unfortunately, the number continues to rise. Scammers are becoming smarter, faster, and more creative, targeting both individuals and businesses. That’s why National Scam Awareness Week is such an important reminder for all of us: awareness is power, but action is what keeps us safe.

The Brisbane 2032 Olympic and Paralympic Games represent more than just a sporting spectacle. According to a new Deloitte Access Economics report, these Games could unlock $70 billion in economic opportunities over 20 years. For businesses across Australia, this presents a once-in-a-generation chance to capitalise on global attention, infrastructure improvements, and economic growth.

Building a strong digital presence is essential for brand growth in today’s online landscape. This article explores practical strategies from content creation and SEO to social media and email marketing that can help Australian businesses connect with their audience and thrive in a competitive market.

As businesses mature beyond basic tools, implementing a Customer Relationship Management (CRM) system like HubSpot becomes essential for efficient customer engagement and operational streamlining. This guide outlines key HubSpot features and critical best practices for successful implementation, covering steps from defining goals and cleaning data to team training and ongoing optimisation.